Hustle culture

Future of Work  •  05 December 2022

Hustle culture glorifies ambition as a lifestyle. Essentially, it’s the mentality that one must work all day every day in pursuit of their professional goals. 

Currently, 46% of people in the United Kingdom and 40% of people in the United States have a secondary job in addition to their main job, also known as a side hustle. This can be anything from freelancing, to selling goods online, to developing an app, to ridesharing and food delivery gigs.  

But hustle culture doesn’t always involve pursuing passions or interests outside of your day-to-day job. For many people, work is the hustle. While remote working has brought more flexibility, it has also blurred the boundaries between work and leisure time. In the UK, 52% of employees reported working longer hours when working remotely than before Covid. This flexibility and lack of boundaries, coupled with economic uncertainty, all feeds the concept of the hustle. 

In this fascinating guide, Phill Brown – Practice Director, RSIntelligence – demystifies hustle culture by tracing its colourful history from the 14th century to the present day and exploring the primal human instincts that drive it.  

While some company cultures actively encourage a hustle culture mindset among their people, the cost of relentless ambition is burnout, which workers are currently experiencing at unprecedented levels. Fortunately, as this guide shows, there’s a healthy way to harness the hustle – for employers and employees alike.  

Download our “Hustle culture: Managing ambition in a healthy way” whitepaper to learn: 

  • The motivations behind the hustle mindset 

  • The potential pitfalls to watch out for  

  • Ten practical ways employers can manage hard-working employees in a healthy away 

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