Resource Solutions Selects HRO Today’s MaaS (Marketing as a Service) platform to deliver North American Marketing Effort
Resource Solutions, specialists in recruitment outsourcing, and a Robert Walters Group company enter into a long-term agreement with HRO Today’s Marketing as a Service platform to drive brand awareness and create engagement for their Recruitment Process Outsourcing business throughout North America.
Resource Solutions, a Robert Walters Group company (“Resource Solutions”) today announced a partnership with HRO Today’s Marketing as a Service (“MaaS”) platform to support their North American marketing effort. MaaS is a strategic bucketing of marketing and early stage pipeline strategy, creative execution and media placement designed to maximize leads and add value throughout the process. The agreement, announced today is scheduled to keep the organizations aligned for 3-years.
“Much like the race for talent, in today’s marketing landscape, organizations continually strive for the optimal path that gives them a competitive advantage to elevate their message across the widest audience. Through our MaaS platform, we have extraordinary access to data and look at marketing through a different lens. Collaborating with Resource Solutions on the best strategies that will differentiate them and expand their North American business is an exciting journey and we can’t wait to see the outcome.” explains Elliot Clark, CEO, SharedXpertise Media, LLC parent company for HRO Today.
“We look forward to learning from the deep industry knowledge and extensive branding capabilities available through the marketing team at HROToday. As we share the same focus on people, agility, and innovation, we have high expectations that this partnership will deliver smart marketing solutions with exceptional results.” says Kristin Thomas, President, North America at Resource Solutions.
About Resource Solutions:
Established in 1997, Resource Solutions is a provider of Recruitment Process Outsourcing (RPO) solutions. As part of the Robert Walters Group – a world-leading specialist professional recruitment consultancy, and with a global footprint across 29 countries, Resource Solutions is able to work in close partnership with organizations and manage everything from global accounts with demanding resourcing strategies to single sites with lower recruitment volumes.
About HRO Today:
HRO Today and HRO Today Global are the properties of SharedXpertise Media and offer the broadest and deepest reach available anywhere in the HR industry. The magazines, web portals, research, e-newsletters, events, and social networks reach senior-level HR decision-makers with rich, objective, game-changing content. Their number 1 strength is their reach. HR leaders rely heavily on the HRO Today’s Baker’s Dozen rankings across six different categories when selecting an HR service provider. As part of their service suite, HRO Today offers HR business leaders an unbiased consultancy for strategic, long-term thinking and planning. We employ a variable cost structure that flows as marketing needs to with a dedicated team of professionals support the strategy, delivering lead generation, consistent messaging, and effective brand development across multiple channels.