A typical Employer value propositiion project will spend considerable time, and budget, in research, often taking many months to get to any kind of output. Our ‘sprint methodology’ is designed to help clients unlock the knowledge already stored in their internal and outsourced teams who deal with client stakeholders and candidates every day.
We use this insight to move swiftly to a prototype EVP and key messaging that can be put to work quickly and tested live in market through a set of communication & advertising tools. The EVP can then evolve and develop to meet changing needs or market conditions, while the underlying messages remain. Meanwhile, analysis from the research phase and feedback from the prototype in market can feed broader people and culture workstreams without lengthy and expensive research and consultancy projects.